Several Types of Promotional Bags to Market Your Brand

Promotional bags are the ideal place to market your brand. Useful and practical, it’s no surprise that they have become the number one promotional item companies buy to use in their marketing campaigns. Read on to find out about some of the types of promotional bags your company can invest in.

Several Types of Promotional Bags to Market Your Brand

Conference Bag

The next time your business has a conference, why not consider including a conference bag? It’s large, stylish, and professional and can even include folders, pens, and notebooks. It can be very useful to share with clients if you are giving a talk so they can take notes themselves. Even after the conference, they tend to keep the bag, which is very useful because it will show your logo with the potential for more people to see it.

Cotton Shopping Bag

This kind of promotional bag is very valuable and perfect for gifts during trade shows because it is lightweight, environmentally friendly, and durable. As customers walk around the busy trade show floor collecting various free promotional items, you can give them a bag so they can easily carry the items inside and when they get home they will see your brand logo on the bag. For maximum results, you can even fit a company catalog and a few small promotional items into your bag.

Laptop bag

The obvious function of this is to store and carry a laptop, which is ideal considering how many people own or use it. Nowadays, many of them have added features like side pockets for more storage space. Although they are expensive, you may consider giving them as an executive gift to your long-term clients or customers. They will act as incentives and loyalty cues, and your clients will not fail to remember your brand.


Backpacks are great for marketing your brand because they are used by people of all ages and will never go out of style. You can get creative with these types of promotional bags by customizing them in various colors to attract the attention of your brand logo. They will be carried around by commuters and tourists, for example, acting as a portable billboard for your company and exposing your business to a wider marketing audience.

Sports bag

This bag can be used for all kinds of sports and is very popular to share at fairs or trade shows. Even if your company isn’t associated with sports, many people will find a promotional gym bag handy for taking to the gym or simply for carrying or storing things. They can be customized in any shape, size, or color, so it’s best to take advantage of this, as well as the large print area to make your brand stand out.

No matter what type of promotional bag you choose to invest in, they all have one thing in common, and it’s a highly visible item. This makes it perfect for marketing purposes and gets your brand seen and talked about.

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About the Author: Barbara J. Shirk

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