There is little doubt that the relentless cycle of fashion trends affects all of us, whether we are ‘fashion conscious or not. While some worship the current trend, trading color as the season progresses, noting what hairstyles footballers and celebrities endure so they can emulate, others claim to have no interest in the passing styles that grip the catwalks and sidewalks – but there is no escape. . Like it or not, the clothes, shoes, belts and, accessories we wear are subject to several choices – they are the ones who decide what the store will sell, and there’s no denying that these are decisions based entirely on what’s ‘in’. ‘this season.
Watches are no exception for this consumptive style; Nowadays a rich, bright blue is reappearing on watch dials right across the market – a nice cooling sensation to fight any summer possible. With so many people being influenced by celebrities who can’t afford to be ‘out of date’ (think cynical comments from women’s magazines), fashion is a force to be reckoned with; one that some manufacturers can ignore.
Of the major watch manufacturers, few can safely pass fashion trends if they are to survive. From who could, the name Rolex immediately came to mind. Rolex watches are a miracle to behold. Part of the reason they are so iconic is the fact that companies have found hugely successful designs and stick with them including the Rolex Diamond Watch; a Rolex was made thirty or forty years ago not far from its modern counterpart. The subtle differences in the appearance of the Rolex that have changed over the years have to do with safety and technology, as well as concerning aesthetic enhancements.
The biggest challenge Rolex faces is not the mode that changes endlessly (but, in the end, repeats endlessly), but the counterfeiters who are endlessly discovering, desperate to cash in on the gold reputation that Rolex has developed. Over the years, Rolex has tried many different safety measures, from holograms to laser etched crystals, and as these methods have replaced each other, they have left a minefield of fault for counterfeiters, who can aid in their identification. Anyone trying to emulate the old Rolex should get the correct safety features, as well as the design of the watch.
The subtle design changes that Rolex makes every year just nod towards current trends – the new Submariner has a blue dial and bezel, but the updated model from the classic black version is no match for it, and few of the other newer models have many of the same blue features. once. The 2009 version of the Cosmograph Daytona is studded with diamonds, and the only homage to blue is the sleek, tasteful blue number around the dial.
While many watch manufacturers appear to be leading the way when it comes to fashion, with new designs that showcase technical prowess rather than pure aesthetics, the ever-changing designs and looks of these timepieces, in size, shape, and materials reflect a deeper concern for their image. . When the company’s more vintage models look ‘old-fashioned’, it is certainly a sign that they have moved with the ups and downs of fashion, and not, like Rolex, creating their own truly timeless fashions.